The new challenges in the distribution of Brazilian cinema

20/06/23 - Tuesday | 11:00

With the extremely low market share of Brazilian cinema in movie theaters, it is imperative to take steps to address important changes in the national film distribution market. The relationship between new technologies and forms of distribution, public policies to promote film distribution, the importance of the international market, and the diversification of exhibition platforms.


>Jussara Locatelli

Born in Curitiba, Jussara Locatelli holds a technical diploma in Telecommunications from UTFPR and an MBA in Audiovisual Communication from PUC-PR, as well as an MBA in Communication and Marketing from UNICURITIBA. Her director career spans over 30 years of experience in audiovisual production, having won several national and international awards. She began her activities in 1979, on RPC TV / Rede Globo in Paraná, and was invited by OTI (TV’s Ibero-Americanas) to coordinate the Pan American Games in Caracas for Latin American broadcasters. Since 1991, she has been a partner at Realiza Vídeo, an audiovisual content producer founded by two women, where she has produced documentary and fiction films as well as corporate videos.


Daniel Queiroz

Daniel Queiroz is director of the distributor company Embaúba Filmes in the state of Minas Gerais, and the streaming platform Embaúba Play. He began his career in cinema at a film club in Belo Horizonte. He served as coordinator and programmer for movie theaters - Cine Humberto Mauro and Cine 104 - and for exhibitions and festivals such as the Belo Horizonte International Short Film Festival and Cinema Week.

Paula Gomes

Audiovisual distributor and producer, BA in Marketing from FGV, co-founder of Olhar Distribution. She also served in the executive production staff for short films, feature films, and TV content. She coordinated the Southeast Regional Office of Content Production for Public TV from 2014 to 2016. She presides the 2021/2022 administration of AVEC-PR (Association of Cinema and Video of Paraná) and serves as City Councilor for Culture in Curitiba, representing the audiovisual sector in the 2020-2021 administration.

Rayanne Layssa

Rayanne Layssa is a curator and distribution producer from Recife. She served as assistant curator at the International Film Festival of Women Filmmakers (FINCAR), in Recife. She collaborated in the curatorship of the second and fourth edition of the Black Cinema Itinerant Film Festival – Mohamed Bamba. She was the curator of the CacheiraDoc Festival 2020 (BA) and the #vidasnegrasimportam program for Drive-In Paradiso, promoted by the Olga Rabinovich Institute (Municipal Secretariat of Culture) and Spcine in 2020 (SP). In 2021 she joined the curatorship of EGBÉ - Sergipe Black Film Festival - as well as Periferica - Camaragibe Film Festival. She served as service coordinator at the distributing company Elo, collaborating with important releases such as Doutor Gama and Medida Provisória. She is currently a distribution producer at Descoloniza Filme and creative director at Correnteza Film Festival.

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